The Volkswagen Up (stylized as Volkswagen up! ) is a city car , part of the Volkswagen Group New Small Family (NSF) series of models, unveiled at the 2011 International Motor Show Germany (IAA).  Production of the Up started in December 2011 at the Volkswagen Bratislava Plant in Bratislava , Slovakia . 
Starting MSRP of $17,895 for a 2017 Volkswagen Jetta S 1.4L TSI® with 6-speed manual transmission. Prices exclude transportation, taxes, title, other options and dealer charges. Dealer sets actual price.